Apr 14
Event

Agentic Commerce 2026

Event details

Date

14.04.2026

Time

08:00 - 13:00

Agentic Commerce is the next shift in retail

Customers are moving from browsing to delegating. Instead of clicking through categories, they will ask an AI to find the right product, compare options, and complete the purchase, inside the channels they already use.

For Finnish merchants, this is a real moment. The winners will be the ones who make their store “agent-ready” early: product data that is usable, inventory and delivery that is reliable, and checkout that can happen instantly when a customer says “buy”.

Agentic Commerce 2026 is a half-day event for retail and ecommerce leaders who want a practical view of what is coming next, what is already in production, and how to get started without a big transformation project. Expect clear examples, live demos, and straight talk from the companies building the rails.

You will leave with:

  • A simple picture of what agentic commerce means for retail, payments, and customer experience

  • Real-world cases and demos (not slides only)

  • A checklist for making your product catalog, store, and checkout work with AI-driven shopping

  • New contacts across merchants, platforms, and partners

Agenda

8:00

Doors Open

08:00

Breakfast & Mingle

08:30

Welcome Words

Niko Karhapää
Strategy Execution Lead
Vipps MobilePay

Session 1: Why now?

08:40

The Agentic Shift

Mikko Kairtamo
Director, Business Development – Retail & Commerce (Nordics & Baltics)
Mastercard

09:00

Intent Is the New Storefront: How AI is reshaping discovery

Claire Harrington
Account Director
OpenAI

09:20

Agentic commerce – an earthquake or solid ground for new business?

Juuso Paulasuo
Business Development Manager
S-Group

09:40

Networking Break

Session 2: Where are we now?

09:55

AI Snapshop from the Finnish Merchants

Ville Simola
CEO
DCF

10:15

The Nordics as ground zero for Agentic Commerce

David Goodwin
Head of Beyond Payments
Vipps MobilePay

10:35

Networking Break

Session 3: How to get started

10:50

AI Doesn’t Shop Like Humans: How to Re-Architect Your Store for Agentic Commerce

Mikko Rekola
Chief Evangelist
Woolman

11:20

Agentic Commerce: What’s next?

Pasi Ilola
CEO & Founder
StarCart

11:50

Wrap Up

Niko Karhapää
Strategy Execution Lead
Vipps MobilePay

12:05

Lunch

Speakers

Claire Harrington

OpenAI

Account Director

David Goodwin

Vipps MobilePay

Head of Beyond Payments

Pasi Ilola

StarCart

CEO & Founder

Mikko Rekola

Woolman

Chief Evangelist

Ville Simola

Digital Commerce Finland

CEO

Juuso Paulasuo

S-Group

Business Development Manager

Mikko Kairtamo

Mastercard

Director, Business Development - Retail & Commerce (Nordics & Baltics)

Niko Karhapää

Vipps MobilePay

Strategy Execution Lead

Together with