Jun 5

PR Generation in Fintech: Leveraging Media Coverage to Drive Success

Event details




13:00 - 14:00



Join us for an exclusive webinar presented in partnership by two of leading London based fintech specialists in PR and marketing: Bluestripe Group and Saari.

This insightful webinar is designed to equip professionals in the fintech sector with the knowledge and strategies to overcome the unique challenges of public relations in this dynamic industry. During the webinar, our expert speakers will delve into various aspects of PR generation in fintech, focusing on three key areas.


Join this FREE webinar on June 5th to better understand:


  1. The inherent challenges faced by fintech companies when it comes to generating effective public relations
  2. The art of leveraging media coverage to its fullest potential: It’s not just about securing media placements; it’s about what you do with them.
  3. The power of viral seeding & reputation in terms of search: tactics to harness the influence of social media and online communities to amplify the reach of your PR campaigns alongside the relevancy of backlinks in traffic generation.


Zoë Baptie

Bluestripe Group

Associate Director - Head of Tech Practice

PR specialist working with fintech and insurtech start-ups in the UK, North America, EMEA, and APAC. Zoe leads the Tech Practice at Bluestripe Group where she oversees the campaign strategy and planning across a number of accounts.

Nikke Osterback

Saari Ltd


Nikke Osterback is a seasoned SaaS CFO and financial advisor for tech startups, who also holds 20 years of experience in accounting and finance. He is the founder and owner of Saari Ltd, a London based marketing agency, that has been helping companies like Railsr (formerly Rails Bank), Visa and Novopayment.