Fintech Farm is pleased to share the first success story from our partnership with G2M, a London-based sales specialist firm helping Nordic fintechs expand into the UK financial services market.
Our partner Candour Identity, one of Finland’s most innovative technology providers, is entering the UK with G2M as their go-to-market partner. Candour offers the only passive liveness verification solution globally certified to FIDO Biometric Level 4. This allows banks to verify users with a single selfie — no blinking, no turning, no video calls. The result is seamless onboarding in seconds, combined with industry-leading fraud prevention and compliance.
For fintechs looking to scale internationally, G2M provides what they call Sales as a Service. Their approach combines decades of financial services software sales experience with proven processes, deep market knowledge, and a trusted local network in UK banking, insurance, and wealth management. From market entry planning all the way to closing deals, G2M supports fintechs as an extension of their team.
Why is this important? The UK continues to be the financial hub of Europe, and entering a new market is never only about technology. Local expertise, cultural understanding, and the right partners are critical to success.
We congratulate Candour and G2M on this milestone and look forward to supporting more Nordic fintechs in their international journeys. If your company is considering UK expansion, feel free to contact us to explore how this model could support you.
