App ensures end users stay engaged and achieve their financial goals by leveraging data-driven tips and offers.
Bankify, a fintech that enables consumers to achieve their financial goals, today announced that its Smart Savings application is available for purchase through Finastra’s FusionStore. The seamlessly integrated retail banking application will enable financial institutions to benefit from motivating their users to reach financial goals in a sustainable way while enabling cross-sell and up-sell opportunities of a financial institution’s products and services.
Going live on FusionStore marks the final stage of the app development journey for firms using Finastra’s open development cloud platform, FusionFabric.cloud. The FusionStore marketplace enables Finastra’s customers worldwide to access, test, purchase and deploy certified apps on top of Finastra core systems, helping them quickly realize the benefits and deliver added value to their customers.
Built on Finastra’s industry-leading core technologies and harnessing an extensive catalog of open APIs, Bankify has developed the Smart Savings app that can be integrated into any existing retail banking application. It enables users to set up automated rules based on their spending behavior. The gamification of sustainable lifestyle choices engages customers and helps them by providing personalized recommendations that are the best fit based on their financial health and affordability. These targeted tips and offers enable cross- and up-selling of financial products, therefore increasing digital sales. The app connects to Finastra’s Fusion Essence and Fusion Digital Banking core products to reduce the risks associated with developing and implementing a proprietary solution.
Tero Lappalainen, Founder of Bankify, said, “We are very pleased to join Finastra’s fast growing ecosystem and see great value in launching our innovative Smart Savings app on FusionFabric.cloud. Finastra’s APIs enable us to integrate our solution directly to the core banking systems and extend our offering to clients within Finastra’s network through the app marketplace. This is a great milestone for us and we are looking forward to working together with Finastra and its clients.”
Following the arrival of Bankify’s Smart Savings app on FusionStore, Philip Taliaferro, Head of Partner and Fintech Ecosystem at Finastra, commented,
Bankify is a leading provider of intelligent targeting and gamification; delivering key capabilities that help banks and their customers. We are excited that Bankify has joined our FusionFabric.cloud ecosystem. This milestone will enable our customers to access Bankify’s innovative solutions quickly and cost efficiently, to extend their offerings and provide a better customer experience.
Using Finastra’s open APIs, developers can create solutions that address business challenges across the financial services spectrum, including retail banking, payments, transaction banking, corporate banking, lending, treasury and capital markets.
Visit FusionStore for more information: https://store.fusionfabric.cloud/
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Bankify was established in 2016 and registered within the Finnish Trade Register. Bankify is in the business of providing information technology and digital solutions to banks and financial institutions. As an expert in keeping up with digital customers’ needs, Bankify is encouraging people to make small changes in their everyday life for sustainable financial health. Bankify offers the easiest way to build innovative financial services for end users. Digital banking opportunities are unlocked by developing a platform, which includes end-to-end services that can be seamlessly integrated into any existing applications through APIs or as a whitelabel mini-apps. These services are driven by the digital customers’ need for personalization, social impact and gamification. Our services are offered on a scalable SaaS-based model.
Finastra is building an open platform that accelerates collaboration and innovation in financial services, creating better experiences for people, businesses and communities. Supported by the broadest and deepest portfolio of financial services software, Finastra delivers this vitally important technology to financial institutions of all sizes across the globe, including 90 of the world’s top 100 banks. Our open architecture approach brings together a number of partners and innovators. Together we are leading the way in which applications are written, deployed and consumed in financial services to evolve with the changing needs of customers. Learn more at finastra.com.
FusionFabric.cloud is a scalable, open and collaborative development platform built by Finastra. The secure and proven cloud platform encourages innovation, opening up the company’s core systems through APIs so that third parties can develop applications on top. Fintechs can quickly build and promote apps worldwide. Financial institutions can access or create new services, which their customers are demanding, faster. Visit fusionfabric.cloud